DO YOU REALLY KNOW YOUR TARGET AUDIENCE?
strategy and research
Market Research
Brand Survey
Competitive & Market Analysis
Focus Group
Marketing Strategy
consumer insights and Behaviors
Consumer Decision process
Marketing Segmentation
Marketing Analysis
Customer Lifecycle Management
Consumer & Shopper Insights
DIGITAL MARKETING & WEB ANALYTICS
Content Marketing
Integrated Digital Marketing
Search Engine Optimization
Email Marketing
Social Media
Web Design
diversity and cross cultural marketing
Community Events and Festivals
Trade Shows
Consumer behaviors
Cultural Research
Demographics
Video
Strategy and insights
what is diversity marketing?
Customers in different cultures have different values, experiences, expectations, and ways of interacting. Even within a culture, such differences will be apparent between different subgroups—not just ethnicity, but also age, gender, profession, religion, family size, physical environment, and more.religion, family size, physical environment, and more. Diversity marketing involves acknowledging that marketing and advertising must offer alternative ways of communicating to these diverse groups. With that knowledge, diversity marketers aim to develop a mix of different communication methods, in order to reach people in each of the diverse groups present in the market
Even if your company does not conduct business online, customers and potential customers are expecting to see you online. If they don’t see you there, you could be losing out on the opportunity to increase your customer base and get the word out about your business.
Why Does Your Brand Need an Online Presence?
Your website should be your main sales and marketing tool.
Let White Antelope help you develop an online marketing strategy to drive more qualified visitors
to your site and convert those visitors into leads and sales.
Did you know that?
ARE YOU Looking to grow?
Email, website, and social media are the top three marketing tools used by small businesses: 54% email 51% website 48% social media
Studies show that between 70-80% of people research a company online BEFORE visiting the small business or making a purchase with them
71% of small business owners do their own digital marketing, instead of leaving it to experts.
Most customers prefer to shop online, and the number is only going to get bigger as the younger generations grow up in an internet-dominated world.
Despite this, 46% of small businesses do not have a website and 35% feel that their operation is simply too small to warrant a website.
We help clients make core transformations in marketing strategy and operations to power growth through digital advantage.
Staying in front of prospects and existing customers is a top priority for many business owners. When done right, email marketing campaigns are simple, efficient, cost-effective, and are read by your customers
