How to Make a Brand Stand Out?
The world is drowning in brands. There are more than 28 million small businesses in the United States, and even more mid- to large-size businesses that increase that number further. Even if only a fraction of those businesses compete with yours, that’s an overwhelming number to deal with in an age where information is plentiful and digital exchanges are commonplace.
It’s easy to blend in as white noise if your messaging isn’t consistent. If your brand standards aren’t clearly defined, or you have multiple people executing those standards to varying degrees of effectiveness, you might end up alienating your audience. The goal is to get your followers and readers to stick around as long as possible; but to do that, you need to give them a sense of familiarity and predictability. The best way to secure those qualities is to lock down your brand standards early on, and ensure that all team members working on your campaigns are skilled at their execution.
1. Originality
2. Sincerity
3. Boldness
4. Consistency
5. Visibility
6. Understanding
7. Value
8. Diversity
It’s easy to blend in as white noise if your messaging isn’t consistent. If your brand standards aren’t clearly defined, or you have multiple people executing those standards to varying degrees of effectiveness, you might end up alienating your audience. The goal is to get your followers and readers to stick around as long as possible; but to do that, you need to give them a sense of familiarity and predictability. The best way to secure those qualities is to lock down your brand standards early on, and ensure that all team members working on your campaigns are skilled at their execution.
1. Originality
2. Sincerity
3. Boldness
4. Consistency
5. Visibility
6. Understanding
7. Value
8. Diversity
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